- $0 until an offer exists for the people below your minimum.
- $45 each: 18 of 600 buy a $1,500 offer (illustrative).
- $41,253 in three days for Frank Kern from one $2,500 offer, no new ad spend.
How do you calculate revenue per disqualified inquiry?
Revenue per disqualified inquiry is the revenue collected from disqualified enquiries divided by enquiries disqualified, for the same period.
Its companion clock: date of first contact minus date the file closed.
| Pool | Formula | Example (illustrative) |
|---|---|---|
| Disqualified | Revenue collected from disqualified enquiries divided by enquiries disqualified | 18 of 600 buy at $1,500: $27,000, $45 each |
| Lost | Revenue collected from lost deals divided by deals lost | 24 of 300 buy at $4,340: $104,160 |
| Cancelled | Revenue collected from returning customers divided by customers who cancelled | 12 of 120 return at $4,340: $52,080 |
What is a healthy revenue per disqualified inquiry?
No published benchmark exists for revenue per disqualified inquiry, so the healthy number is any figure above the $0 a company with no next offer collects.
Ranking pages filter this pool out of revenue per lead.
What does revenue per disqualified inquiry look like on real numbers?
600 disqualified inquiries that produce 18 buyers of a $1,500 offer give $27,000, which is $45 per disqualified inquiry (illustrative: $27,000 divided by 600).
From buyers of an $8,600 program who said they could not afford it, through one $2,500 offer, with no new ad spend. Frank Kern has hired Jon four more times since.
Each one told you its budget, size and timing, which makes them the best informed leads you own, doesn't it? So what did last month's "not a fit" rows pay you?
Which seam does revenue per disqualified inquiry measure, and who owns it?
Revenue per disqualified inquiry measures the first of three pools in seam 04, CONTACT to BOOKING, the handoff between your sales team and your marketing team.
It is a revenue seam because sales closes the file and marketing never reopens it, and the fix is an offer built for the person below your minimum, the move in what to sell the lead you disqualified, run daily by the AI second offer employee. Read beside time to first human contact and the committed to appeared rate, the next 600 arrive with a dollar figure, so whose name sits beside it?
Forty five minutes puts a dollar figure beside the inquiries your team turned away last month.
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What else do people ask about revenue per disqualified inquiry?
What do you sell a lead you disqualified?
A smaller or different offer built for the person below your minimum, scheduled with an owner and a date. Frank Kern's buyers who said they could not afford $8,600 paid $41,253 in three days for one $2,500 offer.
Is revenue per disqualified inquiry the same as lead recycling?
No. Lead recycling returns a lead to nurture. Revenue per disqualified inquiry measures what the disqualified pool pays you, so it stays at $0 until an offer exists for that pool.
Why does the pillar spell it enquiry?
The Thirteen Seams uses "enquiry". The glossary uses "inquiry", the spelling most searchers type. Both name the same rate and the same formula.