Alen Sultanic alternative: an operator who rebuilds your sales floor and CRM
Alen Sultanic is known for Automatic Clients and a direct response funnel system taught to coaches and consultants. If you want to learn that system, that is his lane. If you want an operator who rebuilds your sales floor and CRM inside your own accounts, Jon Weberg is the alternative, with receipts from AI Acquisition and TSOA.
What is Alen Sultanic known for?
Alen Sultanic is a direct response marketer best known for Automatic Clients, a training program and funnel approach aimed at coaches, consultants and service businesses who want to book sales calls from paid traffic. His name is attached to a style of funnel and order form that many marketers in this space copy. If your business needs that kind of funnel and you want to learn how it is put together, his material is built for that.
I have not hired him or worked for him, and I do not speak for him. This page is written so that an owner comparing the two can see the difference in what each offers.
Why do owners look for an alternative?
The search is usually not about the funnel. It is about what sits behind it. A funnel gets a lead onto a calendar. After that the business depends on a chain of handoffs that a funnel does not touch:
- how fast a human answers the lead,
- how many booked calls actually show,
- what the closer says and how the call is structured,
- what happens to the people who said no,
- whether the payment plan collects.
When a business has a working front end and a leaking back end, a training program on funnels is not the missing piece. A person who rebuilds the sales floor and CRM is.
Where does Jon Weberg fit?
Jon is an AI Seam Architect and a former Fractional President of a $70M a year company. At AI Acquisition he directed the Sales, Marketing and Media Buying Directors and built the CRM that every lead, rep, call and payment runs through, designing how lead routing works, how the sales team uses the system and what reps say on calls. It is still running today.
The receipts, each with its source on the case studies page:
- AI Acquisition: show rate moved from 19% to 43% in four weeks on a 22 closer floor, and the business collected $1,322,312 that month.
- Tax Strategists of America: a new six closer floor, working one third of the leads, collected $476,000 in 13 business days across 24 sales once the handoffs between the floor and the follow up had an owner.
- Frank Kern: $41,253 in three days from buyers of an $8,600 program who had said they could not afford it, through one $2,500 offer and no new ad spend.
- Coach Kyle: at minimum $374,942 in revenue, $310,129 of it profit, from the webinar, sales and follow up systems built for him, which still run.
What does rebuilding a sales floor and CRM involve?
It follows the same order each time, written up in The Thirteen Seams.
- Lock the baseline. Show rate, close rate, response time and collections are pulled from your own CRM and processor before anything changes.
- Rank the leaks. The seam that costs the most goes first. For a sales floor that is usually lead routing, show rate or what happens after a no.
- Rebuild inside your accounts. Pipelines, calendars, reminders, scripts, routing rules and payment recovery are built where you already work, not in a separate tool you have to adopt.
- Read it weekly. Each week the result is compared with the locked baseline in writing.
How do the two compare?
| What you check | Alen Sultanic | Jon Weberg |
|---|---|---|
| Known for | Automatic Clients and a funnel system for coaches and consultants | Rebuilding the handoffs behind the funnel, from the CRM outward |
| Format | Training and a method you apply | An operator who builds and stays on |
| Pay tied to result | Check his own site for current terms | 15% of incremental collected revenue for 12 months against a locked baseline |
| Proof | His public material | Case studies with bank and payment records |
What does it cost?
Prices are on the Work With Jon page: an install at $30,000, $85,000 or $150,000 by depth, monthly consulting at $40,000, $60,000 or $85,000, and the 15% performance fee on top. The guarantee is triple the fee back, on two conditions: tracking and reporting in place, and the plan followed as written. If you are earlier than that, the INSTALL book at $7 is the place to begin.
How do you start?
Book a 45 minute call on your own numbers, where your three costliest seams are priced.
Questions people ask about alternatives to Alen Sultanic
What are the best alternatives to Alen Sultanic and Automatic Clients?
It depends on what you need. For more training on funnels, other direct response educators cover similar ground. For someone to rebuild your sales floor and CRM inside your accounts, an operator like Jon Weberg fits.
Is Jon Weberg affiliated with Alen Sultanic?
No. This page names him because owners compare the two.
Can Jon fix a sales floor that is already running?
Yes. The AI Acquisition and TSOA work above were both live sales floors. The fix starts with the handoff that costs the most, not with a full rebuild.
Do I need to leave my current CRM?
No. The work is built inside the CRM, calendar and processor you already pay for.
Where can I see the proof?
The case studies page shows the payment records, and the receipts page lists each number and what it measures.

