How do you audit email, SMS and ad tracking before a launch, and what breaks most?

How do you audit email, SMS and ad tracking before a launch, and what breaks most?Jon Weberg
Published on: 01/11/2026

Before Coach Kyle's launch, 20 of 57 messages carried broken tracking. Here is the pre launch audit for every email, text, form and ad link, in order.

Meta conversions not matching your finance customer count: why 140 versus 96?

Meta conversions not matching your finance customer count: why 140 versus 96?Jon Weberg
Published on: 01/11/2026

Meta says 140 customers and finance counts 96, a 31% gap. Here is where the 44 extra conversions come from and how you match each one to a paid invoice.

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