Jon Weberg, Fractional President of a $70M a year company: what did he do there?

Home › Articles › Jon Weberg › Fractional President of a $70M company

Updated 2026-11-01

Jon Weberg served as Fractional President of AI Acquisition, a $70,000,000 a year company, until September 2026, directing its Sales Director, Marketing Director and Media Buying Director. In that seat he also built the custom CRM that every lead, close, customer and payment at the company still runs through today.

1. Jon Weberg served as Fractional President of AI Acquisition, a $70,000,000 a year company.
2. He directed 3 directors: Sales, Marketing and Media Buying.
3. He advised the sales director on sales and close rates, advised the CMO, and made a plan with every department head.
4. He built the CRM that all lead generation, closing, customers and payment processing run through, still running today.
5. On the 22 closer floor, sales call show rate moved from 19% to 43% in about a month, and $1,322,312 was collected that month.

What was Jon Weberg's seat at AI Acquisition?

Jon Weberg served as Fractional President of AI Acquisition, a $70,000,000 a year company. He held the seat until September 2026, above the directors and their departments.

Picture the org chart on a founder's whiteboard, three director boxes and thin lines between them, and you already know which part nobody is paid to watch, don't you? That thin space is where Jon Weberg sat, with authority over all three boxes, so the record reads like a map of every place a dollar changed hands, from the ad that bought the click to the payment that cleared.

What does a Fractional President do that a director does not?

A Fractional President owns the space between departments part time: the handoffs from marketing to sales to collections that no single director owns.

Your directors are good at their jobs, aren't they, and the money still slips between them, so the seat that owns the space between them is the one sitting empty on your chart, isn't it? If three directors each hit their own number this quarter, whose name sits beside the call that was booked on Monday, confirmed by nobody and missed on Thursday? A COO keeps operations running, while the seat Jon Weberg held answered for the revenue handoffs themselves, settling who owns the handoffs between departments.

Which directors did Jon Weberg direct?

Jon Weberg directed AI Acquisition's Sales Director, Marketing Director and Media Buying Director. Those 3 directors reported to the Fractional President seat.

Media buying decided where the spend went, marketing turned it into raised hands, and sales turned raised hands into cash, so with one person directing all three, every handoff has an owner who sees both sides, and what would your media buyer change by Tuesday if your closers' numbers sat beside the cost of every lead?

How did Jon Weberg advise the sales director on sales and close rates?

Jon Weberg advised the sales director on increasing sales and close rates on the 22 closer floor.

The advice began before any pitch, with the show up plays he set for the floor, since close rate counts only the prospects who arrive, and at 19%, how many of every 100 booked calls never reached a closer, and what had the ad spend behind those 81 bookings bought? Every play he set appears in the seven steps below, none of which asked anyone to pitch harder, only to meet more of the people who had already said yes to a time.

What did Jon Weberg advise the CMO on?

Jon Weberg advised the company's CMO alongside directing the Marketing Director. The role sat beside his direction of the Marketing Director and the Media Buying Director, so marketing leadership and the people buying attention spoke with the same Fractional President.

Why did Jon Weberg meet every department head?

Jon Weberg met with every department head at AI Acquisition and made a plan for each department.

A plan drawn inside one department ends at its edge, which is where a buyer passes from the people who sold them to the people who serve them, so which department head in your company holds a written plan naming the handoff to the next team, and who would you call if it broke at four on a Friday? Sitting with every head is how the seat sees the chain end to end, because each team downstream inherits every promise the floor makes.

What does the CRM Jon Weberg built route?

The CRM Jon Weberg built carries all lead generation, closing, customers and payment processing at AI Acquisition, including the lead routing. The floor's first 30 days on the system were July 2026. The $70,000,000 a year business still runs on it today.

What runs through the custom CRM	Still running today
Lead generation	Yes
Lead routing	Yes
How the sales team uses it	Yes
What reps tell leads	Yes
What they say on calls	Yes
Closing	Yes
Customers	Yes
Payment processing	Yes

A CRM stays software until somebody decides what happens inside it, doesn't it, and that deciding, written into the screen a rep opens at nine in the morning, is leadership repeating itself on every lead. What does it tell you that the business still pushes every payment through it after the seat closed in September 2026?

What do reps tell leads and say on calls inside it?

Jon Weberg designed how the sales team uses the CRM, what reps tell leads, and what they say on calls.

How many of your reps open a first call with the same words, and who wrote them? On the AI Acquisition floor the answer lived in one design inside the record each rep works from, so the founder reading the pipeline on Friday reads one process instead of 22 private ones.

What happened to show rate on the 22 closer floor?

On AI Acquisition's 22 closer floor, show rate moved from 19% to 43% in about a month, and $1,322,312 was collected that month. The month was July 2026.

The floor	Figure
Closers	22
Show rate before	19%
Show rate after	43%
Time	About a month
Collected that month	$1,322,312

The seven confirmation steps the floor ran:

1. A named person calls within five minutes, and the prospect says out loud why they booked.
2. The calendar invite is accepted live, with the caller still on the line.
3. A personal note goes out the same day from the closer the prospect will meet.
4. Two way text reminders ask for a reply, and an answered text recommits the prospect.
5. The closer dials at start time.
6. The five minute save: five minutes past start time, the closer calls live.
7. Automations underneath run the lead routing, the confirmation cadence and no show recovery.

What changes across a month when 43 of every 100 booked prospects show instead of 19? Every hundred bookings hands the floor 24 more live conversations without one extra booking, so a part time seat moved a company this size, and the agreement and the month's figure sit together in the AI Acquisition receipt.

Why are companies hiring fractional executives in 2026?

In 2026, 24 of every 1,000 new executive job postings were fractional, up from 9 five years earlier, according to Revelio Labs (29 September 2026).

Companies are filling the seat above their directors part time first, and the AI Acquisition record shows what that seat holds once it is given authority over sales, marketing and media buying together.

What does the seat show about who owns the revenue chain?

The seat shows that a company running on one system with one owner over the handoffs collects what its floor already earned, which is the thirteenth seam, The Loop.

At AI Acquisition I directed the Sales Director, the Marketing Director and the Media Buying Director, and I built the custom CRM that every lead, rep, call and payment still runs through today.
Jon Weberg

Once you see the gap sitting between your directors rather than inside any one of them, and know it has already been owned at $70,000,000 a year, the first step is smaller than a hire: 45 minutes on your own numbers, your three costliest seams priced before the call ends, so Book My AI Seam Architect Install, pick a time, and bring last month's booked, showed and collected figures. The same method ran in March 2026 through the Klotho Neurosciences announcement campaign, and the frameworks Jon Weberg built from this work name each piece of it.

What else do founders ask about Jon Weberg as Fractional President?

How is a Fractional President different from a fractional COO or CMO?

A fractional CMO owns marketing and a fractional COO owns operations. Jon Weberg's Fractional President seat sat above the Sales, Marketing and Media Buying Directors and owned the handoffs between them.

Is the CRM Jon Weberg built still in use?

Yes. The $70,000,000 a year business still runs on the CRM Jon Weberg built, including its lead routing and payment processing.

How many closers were on the floor?

The floor had 22 closers. Show rate moved from 19% to 43% in about a month and $1,322,312 was collected that month.

How does a company work with Jon Weberg now?

Through Profitalize: an AI Seam Architect Install at $30,000, $85,000 or $150,000, Consulting Monthly from $40,000 a month, or the AI OS at $12,500 a month.

Where is the full AI Acquisition receipt?

The AI Acquisition case study, with the agreement image and the month's collected figure, is on Jon Weberg's case studies page.

Jon Weberg is the founder of Profitalize and the originator of The Thirteen Seams, a revenue diagnostic that finds the money a company loses in the handoffs between its teams. About Jon Weberg