Offer ladder design: what goes under a high ticket flagship?
Jon WebergPublished on: 01/11/2026
Offer ladder design for a high ticket flagship: four rungs, how far apart to price them, and who gets each. One $2,500 rung paid $41,253 in three days.
Single price point: why does one offer lose solvable deals?
Jon WebergPublished on: 01/11/2026
A single price point gives every sales call two outcomes. One $2,500 offer for buyers who said no to an $8,600 program paid Frank Kern $41,253 in 3 days.
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The money was never missing. It was between your teams.
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